“Dude, that is not what we should do! We don’t make money using people texting…we are only successful when our customers are.” This is the way the conversation used to go with the majority of my relatives and buddies that had not quite grasped what it is we do. That was until recently.
It’s not really that I blame them because of not “getting it”. Message Marketing has only recently emerged because the defacto marketing medium for small to mid-sized company owners. It’s a business that didn’t even exist a few years ago, however right now it’s literally exploding before our eyes.
Why provides the trend caught on so fast? What exactly is so appealing about message marketing?
There is a simple solution to these questions. These are: Value and Access.
Value is definitely an arbitrary concept determined by every person, but with text marketing that value may be quantified by the results the organization owner receives and by the quantity of subscribers each text message alert campaign has. That value of each marketing strategy can be tracked and stacked against all other marketing efforts and the results allow it to be clear towards the business proprietor, there is absolutely no better way to market and advertise.
When the light comes on, it shines…
I have an older brother who is extremely sharp in business; he’s perfectly known and considered a professional in business launch within the technology industry. You will think that he’s the type of guy you believe would catch this text message marketing concept from a mile away and would then use a million then one applications for this.
Which was not the case. I don’t determine it absolutely was my inabiility to clearly illustrate to him the benefit of texting to a businessman or simply the simplicity of how it operates didn’t jell together with his advanced thinking, in any event he didn’t get it.
Several days ago I purchased a call from my brother (the genius one). He was so excited… well, excited for him. He says for me, “I recieve it, this texting thing works great for middle America! People can text in and get an alert or deal or some sort of special immediately on their own phone!” It had been just like the light had just occur! I said that’s it exactly. What made him finally view it? He had walked right into a Chick-fil-A cafe or restaurant and saw a table tent that said Text CFA to 411247 to obtain Free Things and Promotions. He used it, as well as the light came on!
Needless to say I proceeded to explain to him that how to send text from email was great for that application. The client gets immediate value as well as the business gets unprecedented accessibility customer’s most personal communication device, their mobile phone.
But that’s not where story ends…Texting is now being used in almost every facet of business and it’s embraced by a large number of organizations to generate community, mobilize people, drive traffic towards events and websites, spend less, provide user generated content like weather reports and movie show times. There is certainly seamless integration into existing software packages through API portals, it’s all possible now. You require only look so far as the recent Obama campaign to see the dramatic effect text messaging has experienced on the country.
I have been astounded and blown away from the results businesses have when they use text messaging to boost their marketing efforts. I’ve had the opportunity to personally listen to business owners across the nation which have used text marketing to improve sales, drive traffic, communicate better, these are truly using this technology to dzflri their businesses. What started out as a method to get a pizza shop to send out its weekly special to some database has changed into the best and effective marketing medium on the planet.
Something I have observed from the beginning is the always on factor of the mobile phone. When someone walks out the door each day they take 3 things along with them…their wallet, their keys as well as their cell phone. At church on Sunday an announcement is produced to transform off your cell phone and the same thing happens in the movies, our mobile phone’s will always be along with us. We give our clients the vision of putting their message into their customers pockets whenever they want and then we allow them to have the equipment to make that happen.
SMS Texting is actually a breakthrough communication medium that continues to expand over 250% every year. A report from Emarketer demonstrates that for that average mobile user in the US, the number of text messages placed is greater than the number of mobile calls placed. Businesses are now connecting to their potential audience and also the customer is responding. We have never seen response rates this loaded with every other marketing medium. I still see 12-30% response rates and as much as 95% read rates!
There are a number of factors that are driving this industry and many reasons businesses are adopting text message marketing as part of their marketing strategy, but certainly two factors emerge as beacons which should create the light come on for you. They may be Value and Access.