Strategic website marketing involves the coordinated and aligned utilization of internet communications, online marketing methods and internet based tools to achieve strategic business objectives such as lead generation, market penetration and revenue growth. These 5 commandments will help you focus your business resources and deploy them in the most inexpensive method to achieve your intended results while minimizing waste of time, money, and effort.
Listed here are the 5 commandments of strategic online marketing:
1. Be Like Obama, Be Strategic
During Barack Obama’s historic run for that office of President of the us, his campaign masterfully selected a core strategic message and stuck to it. From his speeches, to the title on the lectern, and up towards the wording and color scheme from the campaign websites, everything was designed to reinforce the central message of the campaign, that was “Change we can have confidence in.”
While many competitors like John McCain vacillated between being the “experience” candidate and the “maverick” candidate, Barack Obama’s team kept his positioning constant.
The big scale integrated planning reflected by that presidential campaign is worth emulating for virtually any strategic marketing campaign. You have to identify the core value proposition and persona you wish to present to the marketplace, and then integrate that message through every online marketing channel or platform that you use. Fight the temptation to fall deeply in love with the various tools as opposed to your larger strategy.
2. Use A Take Or Get Hung High On
Among my personal favorite shows on sports radio includes a host who threatens to hold up prematurely on those who tend not to “have a take” — his method of saying they do not have a point.
To leverage the internet to your business, you need to create a content curriculum. Whether you intend to produce an authority content website, or else you want to engage actively on social media platforms, you have to be willing to communicate authoritatively on problems that are relevant and important to your target marketplace or audience. Either that, or else you must expect to be very entertaining.
3. Attract, Capture, Engage then sell
Just having expertise in your line of business will not be enough. You have to deliver your content into systems that can draw website traffic to you. One of the best ways to get this done is thru Internet search engine optimized content sites.
After attracting website visitors, you need to have a way to capture their information so you can stay in touch with them. Possessing a simple email capture form is important-have for each strategic online marketing effort. The chances of you generating any clients from the web diminish greatly if you have no chance to capture web visitor information.
Engagement in this particular context, means maintaining constant communication. Whether you make use of videos, tele-seminars or email newsletters, frequently communicating with prospects, clients and referral centers is necessary for gaining maximum leverage from all of your web efforts.
Once you have built trust this way, don’t be afraid to market. Let them know what valuable goods and services you might have on their behalf. Always do this within the conversational context you have already established.
4. Multiply Yourself With Partners and Affiliates
Just about the most great ways to accelerate your ability to succeed on the web is to recruit affiliates or more impressive range partners (referred to as “super affiliates”) to spread the word of you, your product or service or maybe your services.
You can do this by creating informational products with high enough profit margins which you can present an incentive to affiliates who successfully sell your product or service. When combined with a list-building effort, this powerful strategy can help you recruit and retain affiliates who have a “self-interested” motive for marketing your products and services.
5. Syndicate Yourself
The internet does this kind of good job of fragmenting your customers you need to possess a presence in as numerous platforms and websites as you can. This really is particularly true of social media efforts. One of the best methods to leverage the net for business growth is always to syndicate your content in a way that your content is reproduced automatically (and shared by other web publishers) any time you publish content online.
One excellent technique of doing this really is through publishing articles to article directory sites like EzineArticles.com (where email newsletter publishers can locate them for reprinting), and syndicating your videos through tools like Video syndication tools like TubeMogul.
The internet is really a paradise to get a bootstrapping entrepreneur. A bootstrapper is definitely an entrepreneur who finds approaches to achieve business objectives without turning to conventional borrowing or selling off chunks of the equity to investors.
Decide to extract maximum leverage for the business of all the free tools and platforms currently available online. Powerful (and free) platforms like YouTube and Facebook provide you with numerous options to obtain your marketing message out. Other tools like TubeMogul.com, Ping.fm, and OnlyWire.com can enable you to syndicate your content to numerous different websites rnkgqw once.
You can also leverage the web to get in touch yourself or your associates with powerful players within your industry or with potential strategic partners.
My advice to you is you read and re-read these 5 commandments, and after that think carefully regarding how you can apply them to your strategic internet marketing plan to obtain more leads, make more sales, gain influence and boost your profits.