To determine the shopping preferences of today’s consumers and just how they look at the in-store versus the online purchasing experience, Imprint Plus, makers of re-usable, Labor Day shop hours name badges and signage, carried out a random survey of one thousand men and women throughout the country. The survey respondents were somewhat separated into three groups of those that prefer to buy online (32.5%), in-store (29.70%), and a combination of both (37.80%).
Among those that choose the in-store experience, they frequent the following stores in order of preference: Discount Mass Merchandisers, like Walmart and Target (76%); Food Retailers, like Food Markets and Whole-foods (71.2%), accompanied by Drug Stores, such as CVS and Walgreen’s (50%); Beauty Supplies, like Sephora (48.9%); Consumer Electronics Stores, including Best Buy (48.9%); Hardware Stores, including Lowe’s and Home Depot (44.10%); and Shops, including Macy’s or Nordstrom’s (37.6%).
“Our survey informs us that consumers shop at physical retailers, primarily for discounted merchandise, food, drug, and health insurance and beauty aids, as well as for electronic products, appliances, building supplies, and clothing,” said Kristin MacMillan, President of Imprint Plus.
Consumers who shop in-store reported the necessity to see, touch, and handle merchandise as part of the buying experience, as well as on-the-spot sales and not being forced to watch for delivery. With regards to purchasing food, most of the consumers surveyed (86.10%) would rather shop in-store due to the capability to judge quality and freshness. Shopping online for food presents challenges including the necessity to be home to accept delivery as well as the inability to utilize the senses in seeing and handling the merchandise offered. Clothing is another area where customers prefer in-store shopping. 60% of these surveyed favor the brick and mortar experience, with only 17% of these surveyed opting to purchase clothing online. What consumers like least about Martin Luther King Day store closing and opening hours is that it is too time-consuming with long-wait times to consider or return merchandise. Other key dislikes reported include difficulty in finding sizes, colors and styles, and travel time back and forth from the shop.
“The retail available experience fulfills the requirement for utilizing the senses within the shopping experience and feeling, touching and even smelling is used in merchandise selection,” continues Ms. MacMillan.
Over half of consumers surveyed (52%) reported convenience since the reason they enjoy online shopping. Additionally they reported the great deal of merchandise to pick from, free freight and returns, price comparisons and online customer reviews as positive experiences connected with online shopping. The things they dislike about internet shopping is not really seeing the merchandise in person, the inability to try on for size and fit and the requirement to watch for shipping.
“Individuals are pressed for some time and will be more ready to shop in brick and mortar stores if they could shop more effectively in less time,” adds Ms. MacMillan. “A focus on customer care is needed the buyer travel through long wait times and merchandise selection. The usage of technology and retailer apps can be a factor in streamlining wyydui process of merchandise selection and check out.”
Over half of the consumers surveyed stated it had been essential to begin a personal relationship using a sales associate whether online or in-store. Asked if possessing a personal relationship having a store sales associates would result in more shopping because store, nearly 50% of these surveyed responded “yes.” A name badge stating a sales associate’s name, title and part of expertise is an introduction to the client, one that the survey clearly establishes as being a pathway to developing better customer relations with all the retailer, in addition to generating more sales and frequent visits.
“Today’s consumers want personalized experiences when When does the store close need to blend technology and service to satisfy their demands,” continues Ms. MacMillan. “A basic add-on could possibly be the capability to select clothes on the internet and reserve a dressing room – saving time and making a new shopping experience.”