Social media marketing is a popular expression used to describe the use of online social networking sites (such as, for instance, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs and other collaborative Internet forums for marketing, sales promotion, public relations and customer service etc. Businesses, whether online or traditional, are increasingly understanding that promoting their website and business through social media marketing is a powerful strategy that gets them links, attention and, most importantly, a massive amount of quality traffic at a low cost.
Social marketing is definitely an effective low-cost adjunct to conventional website promotion strategies like link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites; providing natural or spontaneous links to large teams of people (with no suspicious commercial overtones of paid advertising!). It is a low-cost/high-return strategy, which many an occasion may involve only the cost of your time and effort and this of hiring a freelance programmer or designer as opposed to spending considerable amounts on regular internet advertising methods.
Social media marketing is usually community-specific and allows you to target a specific set of people with common interests (which will normally support your marketing objectives) without interfering with other strategies for generating traffic to your site. Very importantly, social media marketing networks, by letting user participation then one-to-one interactions (rather than sending conventional promotional messages) helps to build consumer confidence and trust, just about the most important ingredients for any an online success marketing programme. Such confidence and trust also allows online marketers to use viral marketing techniques where their marketing messages are replicated through user-to-user contacts!
A highly effective social networking strategy, aside from getting men and women to your website, has other important secondary benefits. For example, many search engines give importance to the amount of incoming links a website has, while ranking it; and the great number of spontaneous links from websites of social media members really helps to boost your rankings. This can be especially vital for first time websites which might find it difficult initially to achieve links through conventional means.
An interesting development online marketing space related to social media marketing is that many sites include features where companies can make profiles (Facebook, as an example, allows companies to create ‘pages’) where users could become ‘fans’ of the company; its products; services etc. As more and more businesses, particularly retailers, turn to the Internet and social networking to bolster waning sales within the face of the global economic downturn, social media sites may likely get to be the next major retail destination. A recent 2009 survey has revealed that companies in the USA are presently spending close to 3.5% of the marketing budgets on social networking and also this is likely to increase to around 13.7% within five years.
One of the greatest features of social networking (unlike other online strategies like search engine optimization, pay-per-click advertising etc) is that it is possible to implement; something everyone can do with some effort and knowledge!
We hear a lot that the majority of the revenue generated online is through marketing and advertisements. But how can it actually work? What are the myths as well as the facts? Would internet marketing generate enough revenue that you may have a livelihood from that? How do you strategize to make the best from online advertising?
For most of us, the above seems vague. We hear a few names like Google AdSense, SEO, etc. but just how does all that get together? How easy or difficult is the industry of online marketing and advertising? Let’s take a look at some important points regarding online marketing techniques.
Build and sustain the visibility of the website within the search engines vlflgl there is a better probability of success. The secret is possessing a strategic marketing idea set up and not simply seeking to optimize the material.
Online media buying is actually a complex field and launching an internet campaign, although may appear to be a cheaper option actually gets more difficult as time progresses. Prepare a media plan first before venturing into this industry.